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About Us

We are driven by our passion for the entertainment industry and a love of creating memorable experiences for our customers since 1929

Shaffer Distributing is a leading supplier of coin-operated arcade games, redemption equipment, virtual reality, digital jukeboxes, and vending machines. We are an authorized distributor representing virtually every ultimate amusement and vending industry equipment manufacturer. We sell equipment, parts, and services to a diverse group of businesses, including fun and vending operators, universities, family entertainment centers, arcades, bowling centers, movie theaters, resorts, water parks, and many other types of entertainment-focused venues throughout the United States, Puerto Rico, and Canada.

In addition to equipment sales, we provide financing and leasing services through our network of partnered lenders. We also offer professional business services, including consultation, arcade design, theming and layout, equipment installation, logistics, on-premise training, and post-sales support and maintenance programs.

Founded by Estel “Pop” Shaffer in 1929, Shaffer’s guiding principle has always been to “take care of the customer.” Today, a fourth generation of Shaffer ownership and our highly experienced team of dedicated employees continue the commitment to the same guiding principles that Pop instilled nearly a century ago.


Back in 1929, at the start of the Great Depression, Estel “Pop” Shaffer, a local pharmacist and drug store owner, was approached by an operator to place a Billiard Practice skill shot device (displayed below) on the pharmacy’s counter at a penny a play.

After a few months, Pop noticed that the game was well-liked by his customers and earning a lot of money, so he decided to try his luck operating the arcade game.
Within a couple of weeks, Pop purchased some of his games and was soon earning himself an extra income. The coin machine bug had “bitten” him, and from that point onward, Pop would be forever hooked by the amusement machine business.

Not too long after his initial game purchase, Pop Shaffer sold the drugstore. He went into the amusement machine operating business full-time, establishing the Shaffer Coin Machine Company on First Avenue in Columbus, Ohio, near Shaffer’s current headquarters.

And the rest, as they say, is history!

Core Values


Shaffer Distributing’s 90th Anniversary 

Our Vendors

andamiro-Logo-Title-Shaffer Helios Logo Ice Logo Incredible Technologies Logo Jennison Entertainment Group Logo Kalkomat Logo Lai Games Logo Premier Service Center Platinum Distributor Namco Logo Panasonic Logo Pinnacle Entertainment Group Logo Raw Thrills Logo Redemption Plus Logo Rocket Amusements Logo Rowe Logo Sega Logo Smart Industries Logo Standard Changemakers Logo Stern Pinball Logo TeamPlay Logo Three Square Markets Logo TouchTunes Logo TrioTech Logo U-Select-It Logo Universal Space Logo Valley Dynamo Logo Vendo Sanden Logo


Melissa Jacob

VP of Finance

Steve Shaffer


Bill Kraft

Vice Chairman

Scott Shaffer


Kelly Norton


George Speakman

VP of Sales

Meet the Team

Hear what our clients have to say

"“When I think of all the other distributors and the people we deal with, Shaffer stands out. Their people are the kind you can call and talk to even if it’s not directly about business. Overall, Andy and Scott and the rest of the Shaffer team are great, all-around people to do business with and to be friends with." "

Luke Adams

Pioneer Vending

"“The trust we have in them is what has enabled us to confidently deploy our capital to maximize our revenue. They’ve directed us time and time again into new markets and convinced us to try profitable products we may have missed without their sound advice. The support they provide after the sale is second to none and makes it easy to make a large commitment to a product,” "

David George

Bell Music Company

"“If someone were to ask me if I would recommend Shaffer, I would without question. There’s nothing holding me back. They have an impressive track record. Whatever they say they’re going to do, they’re going to do.”"

George Smith

Family Entertainment Group

"“They’re a company that gets five-star ratings. If you could earn a six-star rating, they would get it,” he said. “Even when they sense there’s something wrong, whether that’s on their end or ours, they work to understand what that issue is and stay on it until they get it resolved.”"

Kerry Shaffer

Shaffer Amusement & Vending Company

"“They were able to meet our needs, understand our organizational goals and apply their skillset at the right time. And that’s the consistent message right there: We design it, we create it, we know what we want, we go to them, they help populate the lists and deliver the expectation. Through selling equipment, they make a commitment to us as the buyer that they’re going to back up what they sell. And they do. As soon as we place an order for a new piece of equipment, they are populating the parts shelves and educating their backend team on the support element and other critical needs.”"

Jim Bennington

Lucky Strike Entertainment

"I can honestly say that Shaffer was one of the easiest and most professional vendors we dealt with in planning our new facility and we are very proud of how the arcade turned out and equally as pleased with the resultant business. Shaffer has earned our confidence early and continue to earn it every day of our operation. We look at Shaffer as an extension of our team here at Edison’s."

Matt McSparin

Edison's Entertainment Complex

"From the planning stages to game room layout and installation the folks at Shaffer know their business. With the added services and expertise, they provide on redemption prize payouts and suggested pricing, you can't go wrong. From start to finish Shaffer has worked very closely with our team to ensure we are set up for success and ultimately happy with the project. The results have been outstanding. "

Tim Corley

SpareTime Entertainment

"Airway Fun Center has developed a great partnership with the Shaffer team. Their dedication to excellent customer service is clear. We appreciate their competitive pricing, consistent communication, and professional installations. I would highly recommend Shaffer Distributing."

Don Lebrecque

Airway Fun Center

"The Shaffer team went above and beyond from the very beginning with game selection advice and logistical planning. The team even helped us move equipment multiple times to make sure we had the proper setup and walk-way clearance. Communication was great the entire time as well!"

Kevin Walter

Pinheads Experience

"Shaffer Distributing Company, have been accessible and responsive since day one... When promises were made, results were delivered."

Jeffery P. Benson

Cinergy Entertainment Group, Inc.

"At every level, the Shaffer organization represents a dedication to excellence and commitment to represent the highest quality equipment"

Steven Foster

Lucky Strike Entertainment