Shaffer Distributing, Inc. is a leading supplier of arcade games, redemption equipment, virtual reality, digital jukeboxes, and vending machines. We are an authorized distributor representing virtually every ultimate amusement and vending industry equipment manufacturer. We sell equipment, parts, and services to diverse businesses throughout the United States, Puerto Rico, and Canada.

Our services include everything from arcade game selection and layout to full-service installation solutions. We’ve been helping customers make the changes they need to stay profitable since 1929. We consult with locations and owners in virtually every market to help eliminate the uncertainty of designing a state-of-the-art game room.

Our relationships with our suppliers are second to none in the industry. We are proud to have been awarded the 2018,2019, and 2021 AAMA Distributor of the Year, as voted by our suppliers. We treat our suppliers as partners and with great respect.

Our Core Values

At Shaffer, We CARE! Our Core Values drive our company and our people. They are used to evaluate existing and potential employees and set our culture.

Our Executive Management Team

The executive management team involves the level of customer contact with our team. Our team is intimately involved in developing relationships that add value to the customer experience and give partners direct lines to decision-makers. This team includes Vice Chairman Bill Kraft, President Scott Shaffer, COO Chuck Ropke, CFO Kelly Norton, VP of Sales George Speakman, and our sales and operations/parts departments.

Our Un-Biased Approach

We have a non-biased approach to equipment selection that best meets our customer’s needs and offers the best return on investment, and we do not have any direct ties to suppliers that could influence our judgment.

Our Customers are Family

Our support staff ensures the relationship is not done after the initial sale. Each new FEC customer has an assigned parts and service person that develops a one-on-one relationship with that customer. This direct link becomes as impactful as any equipment we can deliver.

Our Business Services

We provide professional business services, including arcade design, theming, layouts, equipment installation, logistics, on-premise training, and post–sales support and maintenance programs.

FEC Installation Services

Our FEC installation team is second to none in the industry. When we poll our customers after installation, the two things we hear that set us apart most are: “Shaffer’s attention to detail” and “You do what you say you were going to do and more.”

Game Room Wellness Check

We complete ‘wellness checkups’ in your game room. We review collection and payout reports to maximize the potential of the game room by ensuring proper redemption payouts, pricing of the games, and quality of the equipment.

Award-Winning

Our relationships with our suppliers are second to none in the industry. We are proud to have been awarded the 2018,2019, and 2021 AAMA Distributor of the Year, as voted by our suppliers. We treat our suppliers as partners and with great respect.

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