Download your IAAPA Cheat Sheet Today! Click Here to Download!.

Revamp Your Game Room to Ignite Excitement and Boost Revenue!

Are you running a game room or entertainment center?

If so, keeping your space fresh and captivating for your customers is crucial. One of the best ways to do this is through regular game room refreshes. Not only will a refreshed game room ignite excitement among your customers, but it can also lead to a significant boost in revenue.


Analyzing your game room at regular intervals.

Analyzing your game room at regular intervals, such as every six weeks, three months, six months, nine months, and yearly, is vital for the success and profitability of your establishment. This frequent analysis allows you to stay on top of trends, identify areas for improvement, and ensure that your game room remains appealing and engaging to your customers. By conducting regular assessments, you can monitor the performance of your games and attractions, gather customer feedback, and make necessary adjustments to optimize the overall experience. Whether inspecting equipment, reviewing customer satisfaction surveys, or analyzing revenue data, regularly evaluating your game room will enable you to make informed decisions and take proactive measures to keep your business thriving in the dynamic entertainment industry.


Let’s talk about Reinvestment.

A commonly recommended approach is reinvesting 10% of the arcade sales, with a balanced distribution of 5% cash and 5% trade-ins. This allows for a comprehensive reinvestment strategy covering financial flexibility and equipment updates. The 5% cash reinvestment ensures you have the funds to address immediate needs such as maintenance, repairs, or unexpected expenses. On the other hand, the 5% trade-in allocation allows you to upgrade and replace outdated or underperforming equipment, ensuring that your arcade remains compelling and competitive. By adhering to this reinvestment formula, you can strike a healthy balance between managing your finances and continuously enhancing the experiences your arcade offers to customers.

For more information on Game Room Refresh Strategies, Contact the Shaffer Sales Team.